Proven Strategies to Get Investors to Notice Your Startup
Tired of Getting Ignored by Investors? π
Are you struggling to get investors to notice your startup? In my last startup, I pitched to 350 investors. Most ignored me. Hereβs what I learned about getting investors to read your email and take notice. π§
1. Get a Warm Intro from a Current CEO in Their Portfolio
Build Organic Relationships: Connect with CEOs in the investors' portfolio by offering help with tasks like hiring. Always give before asking. π€
2. Be Concise and Confident After the Intro
Make Your Pitch Clear: After securing the VC introduction, keep your communication concise and confident. Avoid looking desperate and simply offer some time to chat. π¬
3. Keep the Introducing CEO CCβd in All Emails
Maintain Communication: Keep the CEO who introduced you in the loop by CC'ing them in all emails. Expect to send at least two follow-up emails since many investors are not very responsive. π₯
4. Use Email Tools Like Mixmax to Schedule Emails
Optimize Email Timing: Use tools like Mixmax to schedule your emails at times when they are most likely to be read. π
In my book, Underdog Founder, I talk about my fundraising journey and every lesson learned from my many mistakes. Check it out!