In my last startup, I pitched to over 500 customers. Here's what I learned about sales:

☑️ It's the best way to truly understand your customer and their needs 🤝

☑️ No one is more passionate about your product than you are. That's why relying solely on partnerships for sales rarely works in the pre-seed stage 🚫

☑️ Sales calls serve as invaluable customer discovery opportunities, especially in the early stages 🌟

☑️ As a founder, your role involves selling to various stakeholders – customers, investors, press, and hires. Mastering sales is crucial 🗣️

☑️ Each sale contributes to building a 'knowledge moat,' giving you a significant advantage over competitors 🛡️