Step 3: Build a killer deck

Once you’ve nailed your 60-second pitch, building a deck is easy. That's because the deck should reflect your 60-second pitch. Let's go slide by slide:

1. This is typically your cover slide. It should clearly answer What do you do? As discussed in our previous post

2. This is typically your strongest slide. The rule of thumb is the less traction you have, the more you have to show off your team. So choose accordingly

1. Your team - Show off how strong your team is and avoid showing too many people (i.e., employees, advisors) as that only weakens your slide

2. Your traction - It's always best if this is revenue. In lieu of that, you can show users or LOIs. Anything that shows investors people really want what you’re building

3. Here you can dive into the problem. 

4. Your solution - show what you do

5. Your revenue model - show people how you’re going to make money

6. Your competition - You want to show how you’re unique and better than the competition

7. Your market - It should clearly answer How big can this get? As discussed in our previous post

Here are a few rules of thumb:

• Every slide communicates only ONE message,

• The title should communicate that message. So instead of titling the slide “Team”, say “Team with xx years of experience in ABC industry”

• Less is more. The less text you have in the slide, the more powerful it becomes

Next: Prepare a process